Aloft London Excel


One Eastern Gateway, Royal Victoria Dock, London, England, E16 1FR , United Kingdom   •  Weather:   

Local Time Phone +44 (0)20 3203 0700


An a-list super hero


Our new super hero, ALeXR, has arrived at ExCeL with a sole mission to represent Aloft London! 

She loves to mix and mingle at the playful Re:mix Lounge or hang around the hotel to escape the stresses of everyday life. She is urban cool, savvy, whimsical and not afraid to show it. On her wrists, she’s got smart wearable technology which tracks wherever she goes and has a belt with A-list powers (Curious? Yes, us too!).


Amrit Birdi

Amrit Birdi is a No.1 Times Best-Selling Comic Book Artist, most widely known for best known for illustrating Joe Sugg's Username:Series (Hodder & Stoughton). 

Working through his London-based illustration agency Amrit Birdi & Co, he has delivered concept art, storyboards and commercial illustration for international brands including Netflix, Square Enix, SKY, Porsche, Universal, Pepsi Co, ITV, Ubisoft, Nike, Warner Bros and Titan Comics. 

‘Making comics are about much more than just drawing. You’re the director of the film, a cinematographer, a sound technician and a sequential storyteller all at once....good illustration is the cherry on top.’ - Amrit Birdi & Co London

You can follow Amrit on Instagram, Twitter or check out his latest work here.